Welcome to morena isabel, where responsible fashion meets craftsmanship and thoughtful design. Our brand grew from a deep passion for fabrics, ethical production and the art of creating pieces that feel as good as they look.
Sustainability and fairness are at the heart of morena isabel. We work with natural and, whenever possible, organic fabrics, produce consciously and focus on comfortable, timeless and high-quality garments designed to be worn and loved for years.
Our mission is to create beautiful, timeless clothing in a responsible and transparent way. In our Zurich atelier, we develop new designs and create small batches, special colours and individual adjustments. Selected signature basics are made by our carefully chosen production partner near Porto. Our goal is to provide you with high-quality, timeless pieces that make you feel confident.
What makes us unique is the combination of our own Zurich atelier and a close, personal approach to production. We source fabrics mindfully, offer custom-fit options on selected Zurich-made pieces, and sell directly through our store and online shop.
Our commitment to customer satisfaction goes beyond design. We focus on comfort, use the softest fabrics, and provide repairs on all our products. We want our pieces to be worn, loved and kept for a long time, and we invite you to follow our journey as we continue to grow.
Morena Isabel Rüfenacht, the creative force behind the brand, oversees all aspects of the company, from designing new collections and marketing to sourcing fabrics and planning new projects. The core team includes Tilla and Sophia, skilled tailors responsible for clothing production, and Melanie, a dedicated trainee contributing to various tasks.
Find out more about our working process.
Creative Head and Founder
Creative visionary and expert in creating the perfect and comfortable fit. A keen eye for new trends. Empathic and attentive to details
Hobbies: A big love for sunshine, inspiring aesthetics, enjoys cooking and engaging conversations
Favorite garment to wear: Loves the Ella longsleeve in creme, versatile and works with everything
Favorite garment to sew: Enjoy the efficiency of sewing the Poppy Pants. It's fascinating to sew shirred fabrics
Leisure: Favorite place is by the Limmat in summer
Podcasts: Wissen Weekly and Mordlust
Trained Seamstress and Organizer
Calm, sensitive, and always thinks of everything and everyone. She is really fast at sewing and her organizing skills are amazing
Hobbies: Enjoys playing badminton, loves knitting and crocheting. And is riding her bike even when it's pouring rain
Favorite garment to wear: Prefers the Aria Crop Top for its year-round versatility. Can even be worn in winter under a sweater
Favorite garment to sew: She
doesn’t have a favorite pieces to sew, she likes the variety
Leisure: Finds comfort at "Kafi für dich"
Podcast: Listens to Input SRF
Customer Advisory and Seamstress
Excellent at customer advisory, empathetic, and a good listener. She has a good eye for body shapes and colors.
Hobbies: Enjoys baking, reading to clear her mind, and dancing ballet
Favorite garment to wear: Loves the comfort and versatility of the Bella Pants in pecan
Favorite garment to sew:Her favourite piece to sew is the Alma Coat, she likes to challenge herself and sew details like pockets and slits
Leisure: Enjoys the atmosphere and the foodtrucks at Freiruum in Zug
Podcasts: Frauenstimmen and Throne of Glass
Fast Adapting and Resilient Seamstress
Super chill, curious, and quickly adapts to processes. Good at working concentrated and under pressure
Hobbies: Enjoys listening to music, loves her dog, and has a soft spot for the sea and sunsets
Favorite garment to wear: Prefers the Bella Pants in black for its versatility. It's great for chilling at home, for nightouts or for elegant dinners.
Favorite garment to sew: Her favourite piece to sew is the Virgo or Oak blouse because it's complex and the result depends on accurancy
Leisure: Finds peace at the Rosengarten
Podcasts:The Chunkz and Filly Show
Explore our collections online on our Webseite or in our store at Badenerstrasse 76, 8004 Zurich. Connect with us on Instagram for the latest updates. You can also find our designs at:
Collab Zürich – Zurich
Photos by Stefanie Meier, The Neutral Studio
We are always open to discussion and invite you to join us on our journey. Feel free to get in touch if you have any questions.
